Dallas Market Center
Fossick Imports was started 20 years ago by Barbara Sheffer while sharing a cold beverage with her husband Jason on their deck overlooking Lake Tawakani, in north Texas. Barb had “earned her spurs” working in the wholesale jewelry business in Dallas after graduating from Kansas University (Go Jayhawks!) — and she had a vision to build a jewelry business that focused on delivering quality merchandise and an exceptional client experience.
Barb opened the doors to Fossick Imports six months later in a small showroom at the Dallas Market Center. Over the next few years Barb expanded her business by listening to her customers and demonstrating the entrepreneurial spirit that enables successful business to thrive. Fossick outgrew their original space and moved to their current location, a beautiful expansive showroom with soft lighting, warm color tones, fresh flowers, and a general feeling tuned into Barb’s personality and philosophy.
Barb wanted to differentiate her brand from the ordinary and uninspiring. She acts as a hostess when her showroom is visited by boutique and shop owners, and creates a warm and inviting space for her customers. A salon where you would want to come back to, to see old friends, rest tired feet, share a snack, cold drink, friendly gossip, and catch up on life!
Barb knows jewelry! She sets exacting standards for her products. She meticulously researches new trends and the latest styles to make sure her clients have a variety of choices in her lines. She also acts as a consultant, sharing insights and advice that comes from her experience as a successful leader in the jewelry business.
Barb knows what’s hot, what’s timeless, and what sells. Throughout her annual searches for the next hot thing, Barb also maintains a commitment to the classics. She feels there are just certain pieces that every woman will always need in her jewelry box, that classy coil bracelet; that simple gold chain — so she has always tried to provide both new and timeless pieces for her customers.
Fossick mixes classic good looks and designer inspired pieces to create unique collections that are appealing to women — everywhere and for every occasion. It is the equal balance of old and new, classic and hot, endearing and WOW, that sets Fossick apart.
“Fossick is fashion forward but still classic and elegant — we try to stay ahead of the trends; but also offer those classic pieces you can wear for years to come,” Barb says. “We don’t go too broad in our product lines; we try to offer more staying power. Put it in your jewelry box and wear it 10 years from now!”
Barb’s business model is for her to act as a partner with her clients, not a vendor. She understands long-term success is based on building lasting relationships, not just closing a quick sale.
Stop by the showroom or call today, and come join the Fossick circle of friends!